Agriculture Minister Gerry Ritz today announced an investment of $15 million to Canada Pork International (CPI) to help strengthen the Canadian pork sector and increase access to both existing and emerging international markets.
This investment will help Canadian producers to better compete abroad, and increase demand for their high-quality pork products. Existing markets such as Japan, and new markets such as the European Union (EU) and South America, will be targeted through the development of printed and in-store promotional products. CPI will also undertake international missions and conduct market research to increase Canada’s brand presence and improve industry-to-industry trade relationships.